202-869-4617

©2019 by Greg Cornell.

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GREG CORNELL

TECHNICAL PRODUCER

Create and maintain community wellness
through unique and unifying experiences
by utilizing operational and technological excellence.

 

BACKSTORY

I first became involved in the technical management of live events in 2008, and quickly began managing various technical elements of high-profile shows all over the world due to my technical expertise and client centric method of operating.  To complement my technical knowledge, I work tirelessly to improve and implement better operations, management, organization, and communications, both within my companies and externally with my clientele.

Though I wear many hats, my primary role as a technical producer afforded me opportunities to shape and implement some of the most complex events in the country alongside the best producers in the industry.  I learned from them, and pushed myself to become an expert in everything that enabled them to find solutions to new and diverse challenges.

As I gained exposure, I quickly discovered the disorganization and dysfunction routinely affecting technical planning and implementation.  I dedicated myself to increasing quality and value for my customers by creating proprietary systems, air-tight planning and communications frameworks, and employing a roster of industry leaders to ensure the highest quality execution.


Please see below some recent events where my clients trusted me and my teams to execute large, complex, and unique events.

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PROJECTS

Tight timelines, A-list speakers and artists, hundreds of crew members, thousands of guests; the mile-high view of a complex live event can be a stressful place.  For more than a decade I’ve helped my clients tackle these tasks in a systematic, hassle-free way that leaves everyone feeling confident when the event day finally arrives.  My clients enjoy the highest levels of seamless communication, transparency, and a tireless adherence to timelines leading up to the event, all combined with industry leading talent on-site.  When circumstances change, our detailed preparation makes an otherwise stressful situation into a routine, planned shift.

Read through these examples below of hassle-free, world class productions created for my customers:

SUMMIT: AN IDEAS FESTIVAL

Summit is a multi-day event that takes place in unusual locations such as cruise ships, mountaintops, and city-wide takeovers.


As Technical Director, I translate the client’s vision to vendors to make the dream a reality by managing production staff and A-list talent, as well as creating customized spaces using highly technical production elements.

OPTAVIA

Optavia, a direct sales health coaching company, hosts large scale events for 5-15k staff to showcase services and foster strong culture and morale.


I use high tech production elements for top entertainment such as advanced rigging for acrobatic performances. My role also includes program design, production design, and show calling.

PRESIDENTIAL INAUGURAL BALLS: 2013

Events: The 2013 Inaugural Ball, Commander In Chief's Ball, PIC Staff Ball, Children’s Ball, Candlelight Reception

Artists included: Lady Gaga, Stevie Wonder, Brad Paisley, Alicia Keys, Fun., Katy Perry, Soundgarden, etc.


I managed the technical elements for all official Inaugural Balls, city-wide celebratory events hosted by Barack Obama, the then incoming President on the eve of his inauguration. All five official events required complex technical needs as combined, they were multi-day, multi-venue, and concurrent, and included very high profile guests and talent.

NATO SUMMIT

I produced all working dinner events for the 2012 NATO Summit, a recurring meeting of world leaders. These five simultaneous events around Chicago involved highly technical requirements such as simultaneous language interpretation, lighting and sound reinforcement, and acoustically isolated rooms for privacy and security purposes. I worked with the highest profile talent such as Heads of State and also acted as liaison between the United States Secret Service and General Contractor.

US HISPANIC CHAMBER OF COMMERCE

As the largest Hispanic business organization in the U.S., the USHCC hosts large scale events multiple times a year bringing together business leaders in the Hispanic community.


As Technical Director for their national conventions and some of their side events, I designed the needed technical elements, directed their shows, and delivered a high profile, highly technical event within the organization’s budget.

COSTA PALMAS - CABO

The Costa Palmas event was a private party at a high-end, exclusive resort, still in the middle of the construction process. There were high profile guests and performers, including Tiesto and Kaskade. I designed, managed and implemented all technical assets, including building the infrastructure needed to produce the event on an isolated beach away from any support of the main building(s), which were still under construction.


This event required full customization and expert management of artist and customer needs to make all parties happy with the final outcome given the restrictions of the unique setting.

LULAROE

LuLaRoe is a direct sales clothing company that hires independent consultants to sell their products. To bring consultants together and announce new products, the company hosts large scale conventions utilizing high tech production elements to create unique and glamorous experiences for their attendees.


I managed the technical elements for multiple 15,000 person events, including program design, production design, and show calling.

DEMOCRATIC NATIONAL CONVENTION

The Democratic National Convention was originally planned to be an 80,000 person event at the Bank of America stadium, an open air venue. I designed and produced the surrounding venue that stretched 30 blocks around the stadium for guests on their way into the event, focused around their necessary wait to get through security and enter. This included managing all production and logistical elements from stage management, water/restroom logistics, audio, and light towers.


For this event, I also acted as the United States Secret Service liaison for ~3,000 contractors, operating on behalf of the General Contractor. Unfortunately, rain changed everyone's plans at the last minute, cancelling the plans in the open air stadium, but that didn't change the months of work to be ready for the day of the event.

For more examples of my work or references, please don't hesitate to reach out.

 

MY EXPERIENCE

Background & Expertise

FOUNDER & PRODUCER, ARCHITEX, INC.

2014 - Present

Design, plan, and implement full scale technical elements of large format events around the world 
Build and manage teams for short term events and long term execution
Grow sales, manage business operations, and fill many of the various roles needed in a small business operation
Design software and related systems to aid in the efficiencies of technical event production
Manage and meet technical budgets of millions of dollars for a large variety of event needs

ENTERTAINMENT EXPERIENCE

2008 - present

Highlights include: Alicia Keys, Aretha Franklin, B.o.B., Bob Moses, Big Gigantic, Brad Paisley, Carly Rae Jepsen, Cee Lo Green, Foster The People, Girl Talk, Grace Potter & The Nocturnals, Herbie Hancock, Jennifer Hudson, John Legend, Jonathan Batiste, José Gonzalez, Kamasi Washington, Kaskade, Katy Perry, Kendrick Lamar, Lady Antebellum, Lady Gaga, Los Lonely Boys, Metric, O.A.R., Pretty Lights, Rebirth Brass Band, Robin Thicke, Sara Bareilles, Sinkane, Soundgarden, State Radio, Stevie Wonder, Steven Tyler, Robert Randolph & The Family Band, The Roots, Thievery Corporation, Tiesto, Tony Bennett, Train, Usher, will.i.am, and many more

POLITICAL EXPERIENCE

2011 - present

Experience working with U.S. Presidents, Vice Presidents, International Heads of State, First Ladies, Secretaries of State,
Secretaries of Defense, members of Congress, and Presidential Nominees
Experience working on the grounds of The White House, The Capital Building, The Library of Congress, The Kennedy Center and other historical venues

Highlights include: Barack Obama, Michelle Obama, Bill Clinton, Hillary Clinton, Jimmy Carter, Donald Trump, Mike Pence, Bernie Sanders, Nancy Pelosi, Corey Booker, and many more

CEO/TECHNICAL DIRECTOR, LEDGER PRODUCTIONS

August 2009 - December 2017

Started and grew a production company with equipment inventory, full time employees and clients around the country
Scheduled and produced technical aspects of on average 50 events per year
Interpreted and communicated the needs of clients to designers and executors and ensure client satisfaction
Called show cues, directing audio, lighting, video, and stage personnel during events, implementing multi-faceted timelines
Designed and implemented special event and concert production elements using company owned and rented equipment
Managed vendors, contractors, booking, budgets, and logistics for event implementation and equipment upkeep

FREELANCE PRODUCTION MANAGER AND/OR SOUND ENGINEER

2010 - 2013

Fulfilled a range of roles, including production manager, A1, A2, LD, V2, stagehand for various production companies

 

EDUCATION

August 2007 - May 2011

BACHELOR OF ARTS

AMERICAN UNIVERSITY, Washington, DC

Audio Production: Formal focus on recording arts, informal focus on live audio reinforcement

 

LET’S CONNECT

202-869-4617

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